Jennifer Weldon Graham

Professional History

Senior Manager, Marketing Creative
Creative Manager

September 2020 - Present

Creative and Project Management
- Oversees and manages the creative work developed for app clients including app preview videos, app store screenshots, static banners, user generated content, and dynamic video ads.
- Develops creative briefs and designs storyboards.
- Manages a team of 4; graphic designers, video editor and social media specialist.
- Collaborates with account managers to deliver work for 30+ clients resulting in 92% client retention and 20+ upsell opportunities.
- Leads the creative strategy for App Growth Network.

Graphic designer, Contract, TK Events, Toronto

June 2020 - September 2020

Graphic Design
- Created graphics for virtual event platforms, evites, PowerPoint presentations, social media and websites for clients such as Dell Technologies, Samsung and Baker Tilly.

Content and Campaign Specialist, AVENUE ROAD, Toronto

September 2019 - February 2020

Digital Campaign Management
- Analytics, reporting, content, schedule, asset and service provider managements.

Web Development and Maintenance
- Responsible for mobilizing and guiding front and backend web development.

Content Development and Asset Management
- Responsible for developing, creating and managing all content created for web and social platforms including blogs, imagery, website copy, video, and social content.

Brand Specialist, AVENUE ROAD, Toronto

May 2018 - September 2019

Web Development and Maintenance
- Lead ongoing maintenance and product uploads of avenue-road.com.
- Performed web testing for website developments and new features.
- Maintained and updated digital assets.

Design Work and Content Planning
-Designed communication including newsletters, social media posts, blogs, invitations and advertisements.
-Developed and created content for blogs and website copy
-Managed freelancer content and timelines.
-Assisted in product or interiors photo shoots and editing photography.
-Worked with PR agency as needed to provide imagery and content as required.
-Assisted with event planning and execution.

Social Media Manager + Communications Officer, Bone Idle Books, Toronto

September 2016 - January 2018

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Social Media + Public Outreach 

-Responsible for the creative content on Social Media including Instagram and Twitter 

-Sources and creates visual materials and display for promotional events and book fairs 

-Design and content for press releases 

Communications 

-Coordination and communication with client regarding progress and key deliverables 

-Copy writing and editing of promotional texts including book descriptions and author biographies 

-Writing of award applications 

-Handles all incoming and outgoing media requests 

Arts Administrator, Archive of Modern Conflict, Toronto

November 2014 - January 2018

Management + Coordination 
-Directs the acquisition, payment, communication, shipping and retrieval of objects for an eBay sourced art collection for the Thomson family 
Archiving 
-Digitization of photographs and photographic objects 
Inventorying and cataloging collections, database management, housing a variety of photographs in the collection

Archives Assistant, Archive of Modern Conflict, Toronto

September 2013 - November 2014

Archiving
-Inventoried, cataloged, and digitized a WWII photograph and ephemera collection
-Rehoused the photographic material and updated the appropriate database records

Photo Assignments Assistant, The Canadian Press, Toronto

February 2014 - June 2014

Photographic selection 
-Selected and prepared photographs for a digitization project 
-Assessed the ownership, condition and content of each photograph 
-Barcoded the photographs for entry into a database, packaged the photographic material for shipping, and re-housed the remaining material to fit within the organizational structure of the Canadian Press print library

Intern, Smithsonian Institution, Center for Folklife and Cultural Heritage, Washington, D.C.

June 2013- August 2013

Photographer 
-Photographed the 2013 Smithsonian Folklife Festival, and assigned metadata to the photographs using the program Adobe Bridge 
-Worked on housing and organizational projects in the repository and published a blog post on the Smithsonian’s website regarding the projects

Curatorial Intern, DeGolyer Library, Southern Methodist University, Dallas, Texas

May 2013 - June 2013

Curating + Organization 
-Created a finding aid, conducted research, digitized stereographs, rehoused and reorganized prints within the repository, helped to select photographs for digitization and exhibition, made exhibition labels, cataloged, processed and housed photographs

Gallery Assistant, Corkin Gallery, Toronto

May 2012 - April 2013

Management + Inventory 
-Updated the database Artsystems Gallery Pro with artist information and art availability, and researched artist information to compile biographies 
-Created price lists, invoices, and cataloged inventory for the gallery 
Reception + Administration 
-Front of gallery communications 
-Processed internal requests for information 
Sales + Transactions 
-Liaised with clients and buyers regarding artwork for sale 
-Collected clients email for email blasts and gallery marketing